Asian Paints - Performance Review
Go Live Date: 6th Dec 2023
Products - Search and Autosuggest
Source: Unbxd Analytics
Date range: Jan 1st 2024 - Dec 31st 2024
QBR Overview
Key highlights from the Asian Paints Performance Review
Conversion Growth
~200%
Uptake from July to December
Q4 Orders
4,441
+78.78% from Q3
Q4 Conversion
0.58%
+100% from Q3
Key Insights
Performance Trends
~200% conversion uptake observed for search sessions (0.25% to 0.75%) from July to December. Mobile drives the majority of conversion growth, tripling overall rates from Q3 to Q4.
Autosuggest Performance
Autosuggest features drive significantly higher conversion growth in Q4, outperforming standard search. Popular products saw 3x higher conversion growth than regular searches in Q4.
Query Classification
Torso & Tail queries outperform head queries in conversion. 1-2 word queries drive the majority of traffic but have lower conversion rates.
AI Models
Currently enabled: User Behaviour, Popularity, Dimension Search, Top Sellers, and Image Search. Opportunities for Vector Search, Personalization, and Query Category Prediction.
Recent Insights
AI-generated insights based on your QBR data
Q: What is the conversion rate trend for search sessions?
There was a ~200% conversion uptake observed for search sessions (0.25% to 0.75%) from July to December. Mobile drives the majority of conversion growth, tripling overall rates from Q3 to Q4.